A CRM for your friends to ensure you stay in touch with the people you care about.

Product Management, Sales

Inspired to find unique ways to bring people together, Kadhir and I took our lessons from GOE and began drawing up a service that would help people stay in touch with those they care about.

We built Atlas P to help people visualize and understand their social time, and to ensure their friends never slipped through the cracks.

Atlas P allowed users to visualize who they spent their time with and when it had been a while since they had seen someone.

Users could set frequencies to meet with particular friends and our dynamic reminder system would text them a suggestion of who to see. 

Using our service for over 7 months, we had a much easier time staying in touch with people we hadn’t talked to as much, but had wanted to. It also provided a unique event list to look back at all your hangouts with people and see who else was there.

Our approach to building Atlas P was also a lot more strategic. Once we got initial users, we would only build new features that were continually brought up in user interviews. Throughout the entire project, we held over 150 interviews.

Atlas P hosted 57 active users, who managed 200+ friends on it, recorded over 150 events, and received dozens of automated reminder texts. We adapted our service based on our conversations with users and got to see some rewarding wins.

Despite having active users and several power users, we still weren’t seeing quite the adoption we had hoped for. After more user interviews and long talks afterward, we decided to put Atlas P on hold as our initial approach needed to be reworked to get true product-market fit.

We took this project much further than prior ones, had made great progress, and built something that several people loved and were upset to see end.

From product design, user onboarding/interviews, sales, and more, we learned a tremendous amount from Atlas P.